There is a current campaign on the internet for users to not log into Facebook for a whole day on June 6th, 2010. This comes in response to the recent changes made by Facebook to their privacy settings, especially to the one leaving the default “on” instead of “off.” Basically it became quite apparent that Facebook is in fact, a business, and that your so-called “personal” data was for sale. To economists and investors, this was no surprise at all. They all expected Facebook to make a genuine attempt to make money at some point, and what better way than demographic targeted advertising?
When it came to the users though, the backlash to the recent changes and integration of Facebook across multiple sharing networks has been less than mixed. It’s been negative. There have been constant tweets and articles written about Facebook’s complete disregard for our “personal” data.
Will you be logging on to check your profile June 6th?